1. PROFILE PICTURE
   • Smile and show enthusiasm
   • Focus on face – waist up picture
   • Casual / Business Apparel – no props (e.g. camera, microscope)
   • Individual picture – no cropping people out of picture
   • Background – Aesthetically pleasing – not distracting
   • Think…“Who will they see coming in the door for an interview.”
2. PROFESSIONAL HEADLINE
   • Professional key words that identify and relate to your professional job search
     • Keywords should match job descriptions you apply to (e.g. management, C++, machine learning, data collection, event planner, advertising)
     • List job titles you aspire to apply to (e.g. software developer, copy writer, statistician)
   • Use “pipes” to separate key words with a space before and after each pipe ( | )use shift+\
3. Public URL
   • Upper right-hand section of homepage CLICK on Edit public profile & URL - click
   • Click on “pencil” tool to edit your name
4. SUMMARY
   • The first sentence should introduce your career or career goal, skills, education, and email address. This is an opportunity to tell others why they should read more about you.
   • It is advised to list your email address in the first 1-2 lines, so interested employers and professionals can contact you. LinkedIn charges others to connect with you through InMail that are not 1^st or 2^nd connections. This is a personal preference. 
5. Professional Experience & Education
   • List current work/professional experience first, following with reverse chronological
     • Copy/paste bullets from your resume from each experience
   • List current education first and follow in reverse chronological order
     • Only list community colleges and universities that degrees were obtained (e.g. not 15 credits of community college credit)
   • GPA is only necessary if first position out of college or required by a job description

LinkedIn Help